LawVu is transforming the legal industry with the world’s leading legal workspace for in-house teams. We help legal and their business partners be more productive, demonstrate value and achieve better outcomes. We are growing fast and proud to be trusted by some of the world’s leading brands.

We’re looking for an experienced Senior Product Marketing Manager who can combine insights, strategic thinking and go-to-market execution with hands-on content creation to drive impact. This role has strong emphasis on clear, high-quality content and enablement alongside core product marketing strategy, positioning and GTM capabilities.

You will be responsible for ensuring new and existing products are positioned clearly and are understood, adopted and loved by our global in-house legal audience. You’ll enable our Sales and CX teams with compelling assets, deliver product narratives that simplify the complex and bring our solutions to market with clarity and impact. This role is highly cross-functional: you’ll partner with product, marketing, customer success and leadership teams across our global business.

What you’ll do 

• Develop and own value propositions, positioning and messaging that make our products clear and compelling

• Translate complex concepts into simple, value-led, scalable assets (web copy, brochures, sales decks, flyers, demos, enablement materials)

• Lead go-to-market execution for new products and features, defining success metrics and ensuring adoption and ongoing growth

• Partner with Marketing to create content and campaigns that drive awareness, demand and conversion

• Create scalable templates, processes and materials that empower Marketing, Sales, Partner and CX teams

• Build sales enablement and marketing assets- including demos, scripts, content and training – to drive impact across the buyer and customer journey

• Use data and insights to continuously refine messaging, content and GTM strategies

• Explore and leverage AI to improve the speed, quality and scalability of marketing content and processes

Required skills and experience 

• 6+ years in B2B SaaS product marketing, including experience at senior level and the ability to influence and peers and senior stakeholders

• Proven ability to create high-quality content across multiple formats (web, brochures, datasheets, email, thought leadership articles, demos)

• Strong GTM experience: launch planning, positioning, messaging, campaign support and sales enablement

• Able to balance effort with impact, focusing on initiatives that will move the needle, support our company mission and achieve cross-functional goals

• Clear, concise writing style – you know how to simplify and communicate value in the customer’s language without overcomplicating

• Track record of enabling sales teams with compelling tools, insights, demos and assets

• Strong stakeholder management skills and the ability to work cross-functionally in a global company

• Self-starter with a customer-first mindset who balances creativity with scalability, execution and impact

• Curiosity and experience using AI tools to gather insights, enhance content production, streamline enablement and optimize GTM execution

• Excellent written, verbal and presentation skills

Preferred skills

• Experience in legal industry/legal technology a plus

Why LawVu?

At LawVu we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer the opportunity to get onboard a growth company early and the opportunity to participate in LawVu’s success through our incentive scheme. LawVu has rapidly expanding offices and our work environment encourages continuous improvement and future career development.

Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables us to better understand and serve customers and innovate successfully. From the moment you join, you’ll feel welcome and supported to do the best work of your life.