Digital Marketing Specialist
LawVu is transforming the legal industry by providing the world’s leading and most loved platform for in-house legal teams.
Our aim is to make the lives of in-house legal teams and their business partners more productive and fulfilling. We are well on the way with some of the world’s leading global brands and best in-house legal teams already operating on Lawvu.
Growing super fast, LawVu is headquartered in sunny Tauranga, New Zealand with teams in Australia, the USA and Ireland. Our culture is strongly values aligned where we look for people to bring their whole selves and join a team doing the best work of their lives.
LawVu’s marketing team is looking for a Digital Marketing Specialist who will be responsible for paid digital advertising campaigns and website optimisation.
As a Digital Marketing Specialist, you will be creating a campaign calendar and be responsible for its implementation and optimisation, including reporting on performance. Channels to be managed include LawVu’s Google Ads (search and display), remarketing, LinkedIn advertising, Facebook advertising, and digital advertising with other third party providers.
This role will work closely with the rest of the marketing team and third party advertising agencies to implement campaign strategies that align with lead generation and growth KPIs.
This is a great opportunity to join the foundational marketing team of one of New Zealand’s fastest growing tech startups.
What you’ll do…
- Own the creation, implementation and monitoring of a campaign calendar that reflects the LawVu brand, go-to-market product plans, and overall marketing KPIs.
- Assist with the creation and maintenance of account based marketing target lists and remarketing lists.
- Manage paid channels including:
- Paid social media advertising campaigns
- Google Ads campaigns (search, display and remarketing) alongside third party agency
- Other digital advertising
- Responsible for routine maintenance of the LawVu website including SEO, backlinks and landing page creation and optimisation.
What you’ll bring…
- Demonstrated marketing experience in a digital focused role
- Experience with LinkedIn advertising
- A solid understanding of how to surface the right message to the right audience at the right time
- Experience in reviewing and optimising Google Adwords campaigns (will be working with third party agency)
- Experience with A/B testing and website optimisation
- Knowledge of website analytics tools (e.g., Google Analytics, HotJar)
- Preferred location is Tauranga, New Zealand but remote will be considered for the right person
- Experience in the B2B software industry
About Lawvu & our Culture
LawVu is a modern software platform that is revolutionizing the way corporate legal teams manage legal and engage with the wider business. LawVu is creating a true legal operating system. We’re helping in-house legal teams to reduce risk while providing massive productivity gains along with cloud technology to share and collaborate on files. We have both clients and staff around the world so if you enjoy working in a fast based entrepreneurial environment then you are the person we are looking for.
Our team is only as strong as the culture it is built upon. Our core values are listed below.
If our core values resonate with you and have the skills and desire to get your teeth stuck into a real challenge then we would love to welcome you to the team.
LawVu was founded to bring greater honesty and integrity to the legal industry – so it makes sense that we ourselves, are good, honest people. We believe in staying humble, and realise that we all have a lot to learn, no matter who we are. We believe in acknowledging others and giving credit where it’s due. Find the “truth” Listen carefully Question intently Connect with empathy Be honest and transparent.
Challenge each other. Respectfully.
Back yourself. Back others.
At LawVu, we are inspired by ‘impossibilities’. To make the ‘impossible’ a reality, each and every one of us must think like a problem solver – erasing the word ‘can’t’ from our minds. There is always a way to overcome challenges and we won’t rest until we’ve found it. If we can’t find the right path, that’s when it’s time to build a new one. Trust in our individual expertise. Grab opportunities. Embrace challenges. Mistakes happen. Own them. Learn from them, spread the knowledge. Be truthful. Be helpful. Be kind. Celebrate your successes.
We are a tribe, we win as a team.
Move swiftly. Create simplicity.
To reach our full potential it is vital that every team member own their actions. To own your actions is to embrace responsibility, show leadership and take initiative. To ‘put our name on it’ is also to take pride in everything we do – from our results to our customer service and quality of solutions. Do the things that matter most. Be fluid and flexible If you can solve a problem, solve it now. Optimise the important.
Design for scalability.
Bring your whole self.
We are passionate about what we do and we work hard to deliver results. In saying that, we are serious about striking a healthy work/life balance. We know that our work improves as a result of feeling content both inside and out of the office and encourage the team to work the hours that suit their situation. We also believe flexibility and fresh thinking hold the key to future growth. It is up to each of us to champion new ideas and approach change with an open mind.
Bring your personality Bring your quirks. Bring your diversity. Bring your smile. Enjoy the adventure.
Don’t see a role for you?
We’re always on the lookout for great talent, so even if we don’t have a role advertised, we’d still love to hear from you!